Well, I’ve been reading a lot of books about this over the past year or two. I’ve taken a some courses. The bottom line is that the business of self-publishing is hard work. It’s a skill, like anything else, and if you can’t afford to hire someone else to do it, you have to do it yourself. And that means you have to learn it.
It costs some money, but not a lot. I think I spent less than a thousand dollars on it in 2016, and I’ll spend more this year since I’m actually publishing. but mostly it costs blood, sweat, and tears. Learning how to do all the technical stuff: the formatting, the uploading, the optimizing, the email autoresponding. It’s daunting!
I’d like to be able to dispense some tips to anyone who wants to embark on this endeavor, but to do that would take volumes. There have been so many great books on the subject. Alinka Rutkowska’s “How I Sold 80,000 Books” is probably the simplest and best out of the dozens I’ve read. I liked it so much I took her course. Very simple to follow. But implementing what she, or anyone, has to teach is no small matter. I took some other courses as well, whatever I could find that seemed good.
That’s my main tip: absorb everything you can about it. Get every book, listen to every podcast, take every course that covers your weak areas of knowledge. Know it will take many months and perhaps years of dedicated study and practice to learn all this stuff. It’s not just pushing a button, or setting it and forgetting it.
Would that it were so easy.
And that’s to say nothing of all the books you have to write!